{"id":4754,"date":"2023-12-14T14:43:43","date_gmt":"2023-12-14T07:43:43","guid":{"rendered":"https:\/\/greenbook.id\/?post_type=product&p=4754"},"modified":"2023-12-14T14:43:44","modified_gmt":"2023-12-14T07:43:44","slug":"buku-ajar-riset-pemasaran","status":"publish","type":"product","link":"https:\/\/greenbook.id\/blog\/product\/buku-ajar-riset-pemasaran\/","title":{"rendered":"BUKU AJAR Riset Pemasaran"},"content":{"rendered":"

BUKU AJAR
\nRiset Pemasaran<\/h2>\n

<\/h2>\n

Penulis :<\/b><\/p>\n

Dr. Singgih Santoso, MM<\/p>\n

Editor :<\/b><\/p>\n

Komarudin<\/p>\n

Nurohmah<\/p>\n

Desain Cover :<\/b><\/p>\n

Radin Surya<\/p>\n

ISBN :<\/b><\/p>\n

–<\/p>\n

Terbitan :\u00a0<\/b><\/p>\n

Desember 2023<\/p>\n

Hak Cipta 2023, Pada Penulis<\/p>\n

Copyright \u00a9 2023 by CV. Green Publisher Indonesia<\/p>\n

All Right Reserved<\/p>\n

Hak cipta dilindungi undang-undang<\/p>\n

Dilarang keras menerjemahkan, memfotokopi, atau memperbanyak sebagian atau seluruh isi buku ini tanpa izin tertulis dari Penerbit<\/p>\n

Jumlah Halaman:<\/b><\/p>\n

220 Halaman<\/p>\n

Penerbit:<\/b><\/p>\n

CV. Green Publisher Indonesia<\/p>\n

*Sinopsis*<\/p>\n

Perkembangan yang cepat dan dinamis dari lingkungan pemasaran di era digital saat ini menuntut pelaku pasar (pimpinan perusahaan, pimpinan organisasi nirlaba dan lainnya) untuk bisa beradaptasi. Namun disrupsi yang cepat belakangan ini membuat banyak perusahaan kesulitan beradaptasi bahkan untuk memahami apa perubahan yang telah terjadi. Untuk itu diperlukan kegiatan riset pemasaran, yang secara sistematis merekam apa yang ada di pasar dan mencoba mengurai fenomena yang\u00a0 terjadi.<\/p>\n

Mata kuliah metodologi penelitian pemasaran telah menjadi mata kuliah wajib di perguran tinggi level sarjana dengan konsentrasi pemasaran. Pada buku ajar ini mahasiswa dibekali dengan pemahaman tentang kegiatan riset di bidang pemasaran serta cara melakukan dan menginterpretasi hasil riset tersebut.<\/p>\n","protected":false},"excerpt":{"rendered":"

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