{"id":356,"date":"2022-09-13T08:41:51","date_gmt":"2022-09-13T08:41:51","guid":{"rendered":"https:\/\/greenbook.id\/?post_type=product&#038;p=356"},"modified":"2025-09-06T19:55:34","modified_gmt":"2025-09-06T12:55:34","slug":"product-development-co-branding-pocari-sweat-yakult","status":"publish","type":"product","link":"https:\/\/greenbook.id\/blog\/product\/product-development-co-branding-pocari-sweat-yakult\/","title":{"rendered":"Product Development Co-Branding Pocari Sweat &#038; Yakult"},"content":{"rendered":"<p>Buku ini membahas tentang Marketing Strategic (Pemasaran Strategik). Marketing strategic merupakan strategi yang digunakan oleh perusahaan produsen barang atau jasa secara berkesinambungan untuk memenangkan persaingan pasar. Tentunya Penyusunan rencana usaha secara menyeluruh dilandasi oleh strategi pemasaran seperti bagaimana menciptakan product development &amp; cobranding dari suatu produk, product identity, distribution channel &amp; content marketing, value creation &amp; distribution channel, sponsorship, corporate social reaponbility &amp; social, dan marketing. Untuk memudahkan pembaca dalam memahami Pemasaran Strategik terutama Co-Branding, penulis membuat sebuah studi berupa pengembangan kolaborasi dua buah produk minuman yaitu Pocari Sweat dan Yakult (Poya Foya) yang kami dokumentasikan dalam buku ini.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buku ini membahas tentang Marketing Strategic (Pemasaran Strategik). Marketing strategic merupakan strategi yang digunakan oleh perusahaan produsen barang atau jasa secara berkesinambungan untuk memenangkan persaingan pasar. Tentunya Penyusunan rencana usaha secara menyeluruh dilandasi oleh strategi pemasaran seperti bagaimana menciptakan product development &amp; cobranding dari suatu produk, product identity, distribution channel &amp; content marketing, value creation [&hellip;]<\/p>\n","protected":false},"featured_media":358,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":["post-356","product","type-product","status-publish","has-post-thumbnail","product_cat-buku-monograf","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Development Co-Branding Pocari Sweat &amp; Yakult - Greenbook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenbook.id\/blog\/product\/product-development-co-branding-pocari-sweat-yakult\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Development Co-Branding Pocari Sweat &amp; Yakult - Greenbook\" \/>\n<meta property=\"og:description\" content=\"Buku ini membahas tentang Marketing Strategic (Pemasaran Strategik). 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