{"id":354,"date":"2022-09-13T08:20:39","date_gmt":"2022-09-13T08:20:39","guid":{"rendered":"https:\/\/greenbook.id\/?post_type=product&#038;p=354"},"modified":"2022-12-26T10:02:01","modified_gmt":"2022-12-26T03:02:01","slug":"product-development-kasus-co-branding-pocari-sweat-dan-you-c-1000-vitamin-lemon","status":"publish","type":"product","link":"https:\/\/greenbook.id\/blog\/product\/product-development-kasus-co-branding-pocari-sweat-dan-you-c-1000-vitamin-lemon\/","title":{"rendered":"Product Development: Kasus Co Branding Pocari Sweat  dan You C 1000 Vitamin Lemon"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>PRODUCT DEVELOPMENT: KASUS CO-BRANDING <\/strong><\/p>\n<p style=\"text-align: center;\"><strong>POCARI SWEAT DAN YOU C 1000 VITAMIN LEMON<\/strong><\/p>\n<p><strong>ISBN: &#8211;\u00a0<\/strong><\/p>\n<p><strong>Penulis:<\/strong><\/p>\n<p>Ade Hermawan<\/p>\n<p>Ali Afief Kurniadi<\/p>\n<p>Ahmad Rais Shidiq<\/p>\n<p>Prof. Usep Suhud, M.Si., Ph.D<\/p>\n<p><strong>E<\/strong><strong>ditor:<\/strong><\/p>\n<p>Komarudin<\/p>\n<p><strong>Penyunting: <\/strong><\/p>\n<p>Chiska Nova Harsela<\/p>\n<p><strong>Penerbit:<\/strong><\/p>\n<p>CV. Green Publisher Indonesia<\/p>\n<p><strong>Jumlah Halaman:<\/strong><\/p>\n<p>50 Halaman<\/p>\n<p><em><strong>*Sinopsis*<\/strong><\/em><\/p>\n<p>Buku ini membahas tentang Marketing Strategis (Pemasaran Strategik). Marketing Strategis merupakan strategi yang digunakan oleh perusahaan produsen barang atau jasa secara berkesinambungan untuk memenangkan persaingan pasar. Tentunya penyusunan rencana usaha secara menyeluruh dimulai dari\u00a0 organisasi atau perusahaan melakukan pengembangan <em>Product Management<\/em> atau manajemen produk. Kita mengetahui bahwa <em>Product Management<\/em> adalah suatu fungsi strategis dalam organisasi perusahaan yang berurusan langsung dengan hal-hal terkait pengembangan produk, pembenahan bisnis, peluncuran produk, hingga menentukan strategi pemasaran suatu produk di perusahaan. Untuk memberikan gambaran umum dalam melakukan Product Management, yang dimulai dari Product Identity, Distribution Channel &amp; Content Marketing, Distribution Channel, Sponsorship, hingga kepada pelaksanaan Corporate Social Responsibility, &amp; Social, dan Makrketing. Pada buku ini penulis membuat studi kasus <em>Co-Branding<\/em> yakni berupa pengembangan kolaborasi dua buah produk minuman yakni, Pocari Swear dan You C 1000 Vitamin Lemon yang kami rangkum dalam Product Identity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PRODUCT DEVELOPMENT: KASUS CO-BRANDING POCARI SWEAT DAN YOU C 1000 VITAMIN LEMON ISBN: &#8211;\u00a0 Penulis: Ade Hermawan Ali Afief Kurniadi Ahmad Rais Shidiq Prof. Usep Suhud, M.Si., Ph.D Editor: Komarudin [&hellip;]<\/p>\n","protected":false},"featured_media":355,"comment_status":"open","ping_status":"closed","template":"","meta":{"_price":"90000","_stock":null,"_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false},"product_brand":[],"product_cat":[15,22],"product_tag":[],"class_list":["post-354","product","type-product","status-publish","has-post-thumbnail","product_cat-buku-monograf","product_cat-buku-nasional","first","instock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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